The title of the ad says: "Enjoy the Long Distances"

The idea plays with the notion that, even on a long journey, with Yamaha, you'll enjoy making it. If touring is a significant part of this target's life, we need to show that now they can do more, in an even better way.

Idea The explorer is someone who enjoys the journey, no matter the distance. The farther, the more stories, sensations, asphalt, and pleasure. And the new Yamaha Tracer 900 GT makes long journeys even better: with more comfort, lightness, and power.

Activation: LongRide Long Ride
Your test now over long distances. By cross-referencing data with the Yamaha CRM database and individuals who have already shown interest in dealerships, Yamaha test drives will be longer. We send the new Tracer 900 GT to people's homes for at least 3 days, accompanied by a guide with route tips, accommodations, and a list of essential items to enjoy long distances with the new model.