There's always an opportunity to tell the target audience that Elma Chips products are the best choice. I created a category management with design, utility, organization, and a connection from offline to digital, aiming to establish a connection, proximity, conversation, and a user experience at the point of sale that shows the audience that Elma Chips is so close to them, it's practically part of their family.
The campaign title was: "Do I tell, or do you?"
Followed by the slogan: "Everyone has a story with Elma Chips."
“Eu conto ou vocês contam (Do I tell, or do you?)” is a friendly tagline that brings a dose of surprise, fun, and interactive dynamics with our target audience. It mainly demonstrates that the CM design can be adaptable to various possibilities. How does it unfold?
01. The endcap and aisle furniture were connected with a modern design that brought interactivity to the target audience through a touch screen, inviting shoppers to take action.
02. Shoppers could hear and see entertaining 2D animated stories created by the artist Rafaela Tuma. These stories, like theirs, were marked by a package of Cheetos, Fandangos, Doritos, Ruffles, or Lays. The best stories shared on social media with the campaign hashtag were selected, animated, and posted on both Elma’s official profile and played on our in-store touch screen.
You know when friends come to your house to watch a movie, and Ruffles and Fandangos steal the show? Well… everyone needs to know about it.
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