Idea:
Show in a simple and clear way that having offshore investments is essential to diversify the investment portfolio and make it complete.
The ad title provokes: "Missing Something?"
Then, the text adds: "Without offshore investments, this is how you should feel about your portfolio."
In this campaign, the idea was to show that making offshore investments, with XP’s new headquarters located outside the country, was as simple and easy as crossing two streets. So, we played with the famous streets of each country and placed them side by side on corner and intersection signs.
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