In this campaign idea, which started offline with a simple direct mail, the goal was to impact the audience with material that would make them feel like they had their driver's license with the details of their new car: a Peugeot.
Peugeot Direct Mail
Car Document Direct Mail:
The target received an envelope, inside of which they found a driver's license, with a side leaflet and a replica of a car document personalized with their name and Peugeot details.
In the direct mail “Emotions in Series,” the idea was that when trading in their old Peugeot, the customer would receive a thousand reais more than the FIPE table value for their car.
So the provocation: When you trade in your Peugeot, you bring the car, and we bring the emotion.
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