In 2024, Mattel opened a competition for its participation in CCXP Brazil.

I was delighted to take on this project and participate in the creation and development of the booth that won the competition and enchanted several generations. We presented two main ideas: MattelVerso and the Room.

The executed booth idea was MattelVerso, where people could enter the worlds of Hotwheels, Barbie, and Motu through portals.

However, as a demonstration of creative competence, below you can also see the other idea presented, the Room. In this second idea, the target would enter a giant-sized room, feeling like a 6/10-year-old child again, and could discover through activations within the room a playful world they hadn't been a part of for a long time. From communication development, insights, to architecture and 3D design, I actively participated in these two projects from start to finish.