Skills: Advertising, Campaign, Design, Retail Client: Mattel In 2024, Mattel opened a competition for its participation in CCXP Brazil. I was delighted to take on this project and participate in the creation and development of the booth that won the competition and enchanted several generations. We presented two main ideas: MattelVerso and the Room. The…
Skills: Advertising, Campaign Client: Femibion The title of the ad says: “Nourish every stage of the mother and baby, even the most challenging ones.” Awareness campaign to introduce the maternal public to the vitamin that will nourish each phase of motherhood. Knowing that all phases of a mother are challenging, Femibion multivitamin will be by…
Skills: Advertising, Campaign, Internal Marketing, Institucional, Design, Retail Client: Roche In the treatment of breast cancer, together we can heal, innovate, renew. Campaign against breast cancer Kadcyla.
Skills: Campaign, Design, Retail, UX Design, Activation Client: Fini Fini Activation Project To give a new look to the Fini brand at the point of sale , a furniture design project was developed, coupled with communication featuring a fun and modern design. We invited children to enter the fun magical kingdom of Fini. At the…
Skills: Advertising, Awareness, Campaign, Design, Retail Client: XP Idea: Show in a simple and clear way that having offshore investments is essential to diversify the investment portfolio and make it complete. The ad title provokes: “Missing Something?” Then, the text adds: “Without offshore investments, this is how you should feel about your portfolio.” Press Kit…
Skills: Advertising, Campaign, Design, Retail Client: Yamaha The title of the ad says: “Enjoy the Long Distances” The idea plays with the notion that, even on a long journey, with Yamaha, you’ll enjoy making it. If touring is a significant part of this target’s life, we need to show that now they can do more,…
Skills: Advertising, Campaign, Design Client: GSK GSK Challenge Addressing different audiences about the importance of the ABCWY meningitis vaccine. While the vaccine is well-known and deemed important among parents of young children, parents of teenagers do not share the same concerns in this regard. We needed to communicate with teenagers and their parents. What to…
Skills: Editorial, Design, book Client: Dunnhumby Creation, design and layout of an editorial book containing product launch reports with network information and graphics, as well as infographics on performance and general information about the network and products.
Skills: Advertising, Campaign, Design, Retail Client: Elma Chips There’s always an opportunity to tell the target audience that Elma Chips products are the best choice. I created a category management with design, utility, organization, and a connection from offline to digital, aiming to establish a connection, proximity, conversation, and a user experience at the point…
Skills: Advertising, Campaign, Design, Retail Client: Novartis A lifetime of possibilitiesCompetition campaign for gene therapy. The objective was to show how talking about such a delicate subject that changes the lives of many parents can be important for raising awareness. The agency won the competition with this work. Creation of KVs and soon about therapy.
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